Tag: marketing for small business

What to Say on LinkedIn
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What to Say on LinkedIn: 20 Content + DM Prompts to Start Conversations That Convert with Free Download!

WCE - Ali Everhard

The LinkedIn Content & Conversation Starter Cheatsheet by WCE is a handy guide designed to help professionals consistently show up on LinkedIn with value-driven posts and genuine conversation starters. It offers easy-to-use content ideas that build trust, DM and comment prompts to spark meaningful interactions, and quick engagement tips to grow relationships authentically. Perfect for entrepreneurs and business owners looking to increase visibility and connection without overthinking what to post.

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Why You Need a Marketing Plan (and How Our Worksheet Can Help)

WCE - Ali Everhard

The 2025 Women's Council of Entrepreneurs' Full Marketing Plan Worksheet Bundle is a comprehensive tool for building a clear, strategic marketing plan. It guides small business owners through defining target audiences, analyzing competitors, crafting brand messaging, setting marketing goals, and choosing the right channels. With a focus on actionable steps and performance tracking, this bundle ensures teams stay organized, aligned, and effective throughout the year.

Business Tips

Why a Brand Story Matters: The Power of Storytelling in Marketing for Small Business

WCE - Ali Everhard

A compelling brand story sets you apart, builds trust, and turns customers into loyal advocates. But what exactly is a brand story, and how can you use it effectively in your marketing?

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Evaluating Marketing and PR Opportunities: 6 Key Questions to Ask with a Free Worksheet!

WCE - Ali Everhard

Not sure where to start with evaluating a marketing or PR opportunity? Here are six key questions to ask yourself:

Business Tips

Marketing 101: How to Get Your Business Seen and Heard

WCE - Ali Everhard

Explore simple marketing strategies to distinguish your business in today's competitive market

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WCE’s Marketing Plan Packet: Your Guide to Crafting a Winning Strategy

WCE - Ali Everhard

Our comprehensive 6-page Marketing Plan Packet is designed to take you through the essential elements of marketing with ease. With this tool, you can effectively break down your target market, competitive analysis, marketing goals & action items, possible marketing channels, and marketing budget.

Business Tips

Grow Your Business with the Marketing Rule of 7

WCE - Ali Everhard

Have you ever heard of the Rule of 7? If you’re in marketing you sure have! If not, the Rule of 7 is a “marketing principle that states that your prospects or clients need to see or come across your offer or business at least seven times before they really notice it and start to take action.”  So, that means your… Continue reading Grow Your Business with the Marketing Rule of 7

Business Tips

7 Types of Digital Marketing Every Entrepreneur Should Know

WCE - Ali Everhard

Running a small business and living an entrepreneur's life can be many things: rewarding, exciting, fun, scary, and also overwhelming. If you are like a lot of entrepreneurs you are probably running your business on your own. You are the person who provides the service or makes the product, the social media manager, the customer… Continue reading 7 Types of Digital Marketing Every Entrepreneur Should Know