photo of a woman writing on a whiteboard with sticky notes
Business Tips

How to Determine and Set Marketing Goals For Your Small Business

Effective marketing requires clear goals that align with business objectives. By establishing short-term and long-term goals, brands can measure success and adjust strategies. Key actions include setting specific metrics, crafting tailored strategies, breaking goals into manageable steps, and regularly reviewing progress. This approach enhances productivity and drives business growth.

Business Tips

Grow Your Business with the Marketing Rule of 7

Have you ever heard of the Rule of 7? If you’re in marketing you sure have! If not, the Rule of 7 is a “marketing principle that states that your prospects or clients need to see or come across your offer or business at least seven times before they really notice it and start to take action.”  So, that means your… Continue reading Grow Your Business with the Marketing Rule of 7

Business Tips

7 Types of Digital Marketing Every Entrepreneur Should Know

Running a small business and living an entrepreneur's life can be many things: rewarding, exciting, fun, scary, and also overwhelming. If you are like a lot of entrepreneurs you are probably running your business on your own. You are the person who provides the service or makes the product, the social media manager, the customer… Continue reading 7 Types of Digital Marketing Every Entrepreneur Should Know