Business Tips

7 Types of Digital Marketing Every Entrepreneur Should Know

Running a small business and living an entrepreneur’s life can be many things: rewarding, exciting, fun, scary, and also overwhelming. If you are like a lot of entrepreneurs you are probably running your business on your own. You are the person who provides the service or makes the product, the social media manager, the customer service representative, the sales person, and the marketing department! The list goes on, but we stopped at marketing department for a reason. We know that there are so many avenues for you to market your business and it seems almost impossible to narrow your focus – But, we urge you to do so. We made a quick list of 7 types of Digital Marketing that you should know as an entrepreneur and possibly explore, as well as, more resources for you to gain control of your business’s marketing plan.

Social Media Marketing

Social Media Marketing is the use of Social Media platforms, such as Facebook, Instagram, LinkedIn, YouTube, Alignable, Pinterest, etc., to connect your audience or client to your brand, increase sales, and drive traffic to your business. A great way to use social media marketing is interacting with people in local facebook groups!

Content Marketing

Content Marketing is focused on creating and distributing content for a targeted audience online. It is free, valuable content that is easily shareable. It is used to attracted leads, increase sales, increase brand awareness, expand your customer base, and engages your potential clients. 

Pay-Per-Click Advertising

Pay-Per-Click Advertising is used to drive traffic to your website by placing ads on different websites. You will pay the website publisher when your ad is clicked. Social Media sites (Facebook, Instagram, Pinterest, LinkedIn, etc.) also have their versions of pay-per-click advertising too. Search Engine Marketing (SEM) is a version of Pay-Per-Click Advertising because it uses paid advertising to get traffic from search engines like Google. WCE has On-Demand Trainings on How to Use Facebook Ads and How to Create Effective Ads on Social Media! Here are the links to check those out: 

Affiliate Marketing

Is the process of someone earning a commission by promoting your products. Example – you can pay a well known blog (in your target market) to promote your business or product for you. This can be expensive, but is a great way for your business to be seen by your target market and by someone they trust.

Email Marketing

Email Marketing is, well, sending your clients emails! If you already have a database of emails from your past clients use those to send newsletters, notification of sales coming up, or even holiday greetings! Email Marketing is a great way to remind your existing clients that you are still here! Building your email list is important too! Try putting an opt in for emails on your website or create a giveaway that requires an email to enter. WCE has another On-Demand Training in Email Marketing for you!

Text Marketing

Text Marketing is very similar to email marketing except is by text messages instead of email. There are different programs that you can use. WCE actually has an On-Demand Training about Text marketing with Project Broadcast!! Here is the link for more info:

Search Engine Optimization (SEO)

SEO is very important and can be hard to master. It is the process of driving free, organic traffic to your website from search results on the search engines. To be on the first page of a search engines you need to optimize your website or blog with the right content and search words and get enough clicks to make search engine sites see your website. Content marketing actually helps with your SEO!


Marketing is complex and hard to master to say the least that is why WCE has onboarded several industry leading experts to create easy to follow Webinars and Virtual Workshops for you! You can browse those trainings by clicking one below:


Make sure to read our other blog post on Finding Your Target Market and Creating Your Marketing Plan. This will help you narrow your focus on what marketing would be best for YOUR business. We also suggest reading the Importance of Social Media and Which Platforms Your Target Market Uses so you can filter out the Social Media Platforms that just don’t suit your business.

We do hope this helped! Let us know below! And remember WCE always has your back, if you have any questions please contact us at connect@wearewce.com! ✨

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