Those that are not familiar with text marketing might be asking ~ what the heck is text-based marketing? Text message marketing is the ongoing process of communicating business news, sales, promotions, or other relevant information to your customers via SMS (short message service) text messages on their mobile devices. It is a type of digital marketing strategy that helps build brand awareness on a more personal level.(businessnewsdaily.com)
The reason we love and talk about text marketing so much is that it is so important and so overlooked! Text marketing is not considered or it is put on the back burner for a lot of small businesses, but we feel like this is a giant marketing opportunity that shouldn’t be ignored. Here are five reasons why you should consider text marketing for your business.
- It is Direct and Instant
If you haven’t noticed people have their phones with them constantly and this isn’t just us thinking that. American users check their phones up to 52 times a day and 91% of Americans have their mobile devices nearby 24/7. (99firms.com) That means when you send a text, your customer will get it and they will see it AND most likely open it. Text marketing has an open rate of 98% and 90% are opened within the first 3 minutes! (www.smsglobal.com) You really can’t beat that amount of engagement with any other type of marketing.
2. More Personal and Can Increase Customer Engagement
Speaking of engagement. Text marketing not only has an amazing open rate, but it is much more personal than other types of marketing. It makes you and your business more accessible to your customers. With text marketing from Project Broadcast, your customers have the ability to text you back! That means you can get instant feedback from your customers and start to build a trusting relationship with them.
3. Did We Mention High Open Rate
Not only does text marketing have a 98% open rate compared to the 20% email open rate, but 50% of US consumers make a purchase after receiving an advertising text, a discount coupon, or a QR code. (99firms.com). With that high of a percentage, you have a good chance of getting a purchase when you send your sales and discounts over text messaging. And though this doesn’t apply to all businesses we thought this statistic was interesting. ~ “SMS text marketing statistics show that 76% of people across the world are keen to be reminded of their medical appointments, while 69% would like to receive reminders to arrange appointments or to take their medication.” (99firms.com) To us, that means that people what important information TEXTED to them because they actually see it.
4. Opt-In and Opt-out
We feel like the Opt-in is a bonus because you know that the customers you have on your list want to be there. They want to engage with you and your business, that is why THEY opted in. This also applies for Opt-out. Though it is sad when you see someone not want to receive your texts anymore, it is good to know who your customers are and what type of interactions they want. When you have an easy opt-out like in-text marketing you don’t have to worry about marketing to the wrong clients. Some tips to get opt-ins: simply post your opt-in number on your social media platforms to let people know how to get your notifications of deals and sales. If you sell products check to see if you can integrate it into your check-out process.
5. Time-Efficient & Cost-Effective
Unlike emails that you have to design and craft text messages are usually short and simple. You don’t want it too long otherwise people won’t read it fully and you don’t want it to look like spam, so you keep it simple. Here is a quick tip ~ Always remember to add your business name in the text somewhere, that way your customer knows who they are communicating with! And as far as cost-effective, with text services starting as low as $10 a month text messaging marketing is inexpensive compared to other types of marketing.
If it isn’t clear, we love text marketing because it is so easy and effective. We personally use Project Broadcast when sending out texts. You can see all the benefits of Project Broadcast by clicking the button below!
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