Free Download ~ Create Copy for Your ADs Worksheet

Updated February 21, 2025

Owning a business can feel overwhelming, especially if you’re a solopreneur juggling multiple roles. You’re not just delivering your product or service—you’re also the customer service rep, accountant, sales team, operations manager, IT department, and marketing expert, all rolled into one.

At WCE, we understand how demanding entrepreneurship can be, which is why we’re always looking for ways to simplify your workload. One of the biggest challenges business owners face is creating compelling marketing content that effectively communicates what they offer. To help, we’ve developed the “Create Copy for Your Ads” Worksheet—a simple yet powerful tool designed to help you craft clear, persuasive messaging for your social media, print materials, and even radio ads.

This easy-to-use worksheet helps you organize your thoughts and articulate your product or service in a way that resonates with potential customers. We’ve divided it into two sections—one for products and one for services—to ensure you’re crafting the right message for your business.

Here’s a breakdown of how it works:

• Define Your Product or Service – What do you offer, and how does it help people
• Identify Key Descriptive Words – What words best describe your product or service?
• Understand Your Target Audience – Who are your ideal customers? What do they like?
• Create Your Copy – Use your answers to develop a compelling, concise message.

Why This Matters

As business owners, we are immersed in our work 24/7, making it easy to overlook essential details when explaining what we do. This worksheet helps you step back and clearly outline the core aspects of your product or service, ensuring your messaging is both effective and engaging.

One crucial tip: Always include a strong call to action! We often see fantastic marketing content that fails to tell potential customers where or how to buy. Make sure your CTA is clear, and double-check that your links work.

Ready to refine your marketing copy and attract more customers? Click the button or image below to download your “Create Copy for Your Ads” Worksheet and start crafting the perfect message for your business today!

As we stated before WCE is always looking for ways to help entrepreneurs reach their goals as business owners. You can find more downloads, tips, and articles HERE. You can also become a member of WCE and get free access to all of our downloads and resources instantly! You can join by clicking the button below or going to the Membership tab in the menu above. 

And please don’t miss any of our upcoming virtual workshops or our workshop replays! We have topics covering all aspects of running a business. You can find them in the menu bar under Upcoming Events and Training Resources!

If you have any questions please contact us at connect@wearewce.com. And remember WCE always has your back!