Are you looking for ways to build a positive connection with your customers? If so, then you’ve come to the right place. In this article, we’ll share 6 ways that you can build a positive connection with your customers – and how to keep them coming back for more.
It’s no secret that customers are the lifeblood of any business. Without customers, businesses would cease to exist. That’s why it’s so important to nurture and grow your customer base. By building positive relationships with your customers, you’ll create brand loyalty and repeat business. Not to mention, word-of-mouth marketing is one of the most powerful marketing tools at your disposal.
Now let’s take a look at 6 ways that you can build a positive connection with your customers.
- Share your Brand Story
Telling your story is so important when running a business. It gives potential customers and clients an understanding of who and what your company is all about. Here are some tips for creating your brand story:
a. Be Authentic
If you’re not being authentic, your customers and clients will eventually figure it out. They will be able to see right through you and will not trust you. Be true to who you are and be honest to your customers and clients so that you can start building trust.
b. Be Vulnerable
It’s okay to be vulnerable and show that you’re not perfect. In fact, it makes you more relatable and human. It’s important to be open and honest about the tough times you go through because it lets others know they’re not alone.
c. Focus on Shared Values
The best way to connect with your ideal customers is to get to know them. Who are they? What do they like? What do they do? Where do they spend their time? Find commonalities between them and your business. What do you have in common? What can you offer them that they can’t find anywhere else? Bridge the gap so they feel connected to you.
d. Look to Your Past
Whether you’re just starting out or you’ve been in business for a while, a good place to begin crafting your story brand is by looking at your origins. Why did you decide to start your business? What is your mission? What is your background?
Telling your audience the reasons behind your brand can help to establish trust and connection. By sharing your story, you’re inviting others to see themselves in your journey, and to see how your brand can help them achieve their own goals.
Once you have your brand story put together you can start sharing with your potential clients and customers. Come up with a marketing/pr plan of how you’re going to get it your story in front of audiences. You can use WCE’s PR Statement Worksheet to brainstorm:
A good place to start interacting with your potential customers is on social media. It’s fairly easy and free to create a profile on various platforms and start engaging with people who might be interested in your product or service. This brings us to our next tip on how to make emotionally positive connections with your customers:
2. Interact with Your Potential Customers!
It is important to know where your ideal client/customer spends their time. Once you have a good understanding of that, it should be easier to interact with them. For example, if they spend a lot of time on Facebook, make sure that your presence is up-to-date and active. Joining community Facebook groups can also be beneficial in creating strong connections and building trust. Videos are also a great way to capture your audience’s attention and engage with them in an interesting way. Keep the videos short and sweet and filled will useful and helpful information.
3. Create a Sense of Community with Your Brand
When marketing your business, you’ll want to make people feel like they’re part of something bigger. The best way to do that is to create a sense of community around your brand. By building that sense of community, you’ll create connection. Your potential customers will see that you’re like them, and they’ll want to do business with you.
4. Solve Real Problems
At the heart of your business is the desire to help people. You understand the problems that your customers have, and you business provides the solutions for those issues. Showing your commitment to providing those solutions will make it easier for you market and promote yourself without feeling like you’re a “slimy salesman”. You’re a problem solver so let people know it!
5. Show you Care
Your business is about more than just making money. You have a purpose and values that are important to you, and it’s essential to share those with your audience. Looking for an organization or charity whose mission aligns with yours is a great way to start. Whether that’s through donating money or volunteering in the community, it’s an opportunity to act on your company’s philosophy and make a positive difference at the same time. So, find something that resonates with you and aligns with your business’ mission and values.
6. Create a Unique Customer Experience
With all this talk about new customers you mustn’t forget about your CURRENT customers! Take the time to make sure they’re getting the best possible experience. Show your appreciation for their business by sending them loyalty coupons or a send a special gift on the anniversary of them starting business with you. Even little gestures like simple handwritten cards can go a long way in strengthening those relationships and making sure that your customers feel valued. Staying connected and nurturing your relationships with your existing customers is often easier than trying to acquire new ones, so never forget to show how much you appreciate their continued support!
Building and keeping your customer base is not an easy task. But if you stay true to yourself and your values, if you’re honest, if you show vulnerability and you really get to know your customers, then things will start to align and you will be successful. Your customers need to trust you in order to do business with you, and that trust starts with being genuine. If you can be authentic and transparent with your customers, you will build lasting relationships with them that will lead to success.
We sure hope this helped you get one step closer to streamlining your business. Please check out more of WCE’s Small Business Resources, WCE’s Upcoming Events, and don’t forget to join WCE’s Private Facebook Group to find your community of fellow women entrepreneurs.
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Our goal here at WCE is to help you find ways to make your business life easier! If you have any questions please contact us at connect@wearewce.com. And remember WCE always has your back!
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