We have said it before and we will say it again ~ we LOVE social media it is an amazing (and mostly free) way to be seen by new customers and clients and a great way to get info about your business out to the public. Buuuttt, what we don’t love is that we don’t own our social media accounts. We don’t have full control over who sees our posts or if our social media accounts will even be there tomorrow! You’ve heard the horror stories of business accounts being hacked, then frozen, and then the owners are locked out FOREVER! That means all of your contacts are GONE because you don’t have those followers’ information.
What we have learned along our ongoing entrepreneurial journey is that you need to find a way to pull those followers you have on social media into your email list so that you can talk to them directly. You will gain peace of mind that if you lose your social media accounts you have your email list to continue to talk to your customers/clients and you won’t have to start from scratch if you ever have to rebuild your social media accounts.
So, the question is how do you capture people’s emails?!
One of the ways we do it is with a landing page!
You might be asking yourself ~ Landing page?! What in the world are you talking about and what is a landing page?!
According to Unbounce, “a landing page is a standalone web page, created specifically for the purposes of a marketing or advertising campaign.”
On a landing page, you will give your potential clients/customers a little taste of what you can offer them. A landing page is not a full website, because landing pages have a specific call to action ~ for you it will be for the visitor to subscribe to your email newsletter.
There are a lot of benefits of a landing page, but the top three to us are:
1. YOU GROW YOUR EMAIL LIST
This one is obvious and we talked about the benefits of this above. You need to collect your followers on social media contacts so you don’t risk losing them.
2. YOU CAN LEARN MORE ABOUT YOUR TARGET MARKET
With ConvertKit you can add questions on the submission form to find out more about the person signing up for your newsletter! You can ask them how they heard about you or what they hope to learn from you or get out of your newsletter. You can ask your target market what they need!
3. IT’S A DIRECT WAY TO COMMUNICATE WITH YOUR CLIENTS OR CUSTOMERS
An email list you are not yelling into the social media echo chamber and hoping people see it on their newsfeed. An email newsletter goes directly to your target market’s inbox.
Now the question is what is the best way to convince someone to give their email?
If you haven’t noticed we love giving out free content here at WCE! And when we found out about landing pages being used to grow our email list, we knew it would be a great way to get our free downloads to even more people! We use our free downloads on our landing pages ~ If you submit your email you are able to get the free download AND you will get ALL of WCE’s future free downloads directly to your inbox!
So, our suggestion is to give something to your potential client that makes their life easier. It can be a worksheet, a template, a checklist! Anything that goes with your expertise, that is a benefit to your potential client/customer and shows them that you’re an expert in your field. You want your free download to be an example of what they will be getting in your newsletters. So you need to make it worth it!
A pro tip: A great place to make worksheets and free printables is Canva.com. They have a free option too!
Now onto “where do I begin with building a landing page”?!
There are lots of places you can start and we have tried plenty of them! But, recently we found CovertKit and we are in love so far!!! The landing pages are beautiful and easy to edit.
Click on the button or image to see the one that we made for our Monthly Social Media Plan Outline Download ~ go ahead and sign up for our newsletter while you’re there too! ;P
Not only are the ConvertKit landing pages beautiful and easy to navigate we love that it sends an “incentive email” instead of directly signing the person up. Why do we think this is great, you might ask?! We think it is great because we know that if the person goes to their email and confirms subscription then they ACTUALLY want to be a part of our group and newsletter. It also shows you that they probably didn’t just throw you a spam email. So, we love this extra step!
ConvertKit also has a great report section for each of your landing pages, as well as, a subscribers section where you can see all the emails that were sent, the click rate, and your conversion rate. You can also manually add subscribers that you have from somewhere else. You then can use ConvertKit to send out your newsletter or what they can “Broadcasts”.
We could go on and on, but….
We suggest you sign up for free….oh yeah! We forgot to mention that this is free for up to 1,000 subscribers! So, again we suggest you sign up and browse around to see if you love it as much as we do.
And here is a great video on how to make a landing page and some key more feature ConvertKit has available: ConvertKit Tutorial
We really hope this helps! Search our other articles for great tips and some free downloads too! And check out all of our Upcoming Events & and our Training Resources for more tools that can help you grow as an entrepreneur. If you are not a WCE member already you need to today! We have a free membership level, as well as, premium levels that give you access to ALL WCE content for FREE! Click the button below for more info.
If you have any questions please don’t hesitate to contact us at firstname.lastname@example.org!
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