Discover ways to make yourself a better and more efficient business owner!
Lead generation is the lifeblood of any small business. Without a steady stream of potential customers, even the best products or services can struggle to gain traction. But with limited resources and time, small business owners need to be smart, strategic, and cost-effective in their approach to attracting new leads. Here are five lead generation strategies that every small business should implement today to build momentum and grow sustainably.
Without a strong marketing foundation, lead generation efforts will fall flat. In this blog, we’ll break down what lead generation is and how marketing efforts lay the groundwork for attracting and converting leads.
This easy-to-use worksheet created by the Women's Council of Entrepreneurs breaks your monthly social media strategy into six clear steps, helping you create engaging and consistent content without spending hours brainstorming.
The 2025 Women's Council of Entrepreneurs' Full Marketing Plan Worksheet Bundle is a comprehensive tool for building a clear, strategic marketing plan. It guides small business owners through defining target audiences, analyzing competitors, crafting brand messaging, setting marketing goals, and choosing the right channels. With a focus on actionable steps and performance tracking, this bundle ensures teams stay organized, aligned, and effective throughout the year.
A compelling brand story sets you apart, builds trust, and turns customers into loyal advocates. But what exactly is a brand story, and how can you use it effectively in your marketing?
Creating a brand doesn't happen overnight. It takes strategic planning and consistency to achieve real brand recognition. Most large corporations have teams of employees that make up their marketing department who have strong communication and design skills. But, as small business owner our guess is you have YOU. No need to panic. Here at Women's Council of Entrepreneurs we create tools and resources to help you through these areas of your non-expertise so that you can focus more on what you do best!
Women’s Council of Entrepreneurs (WCE) is here to help with the March 2025 Social Media Monthly Planner! This free resource is designed to simplify social media management and make it more effective for small business owners.
Understanding who your ideal customer is can completely transform how you market your business. Instead of wasting time and money trying to reach everyone, you’ll focus on connecting with the people who are most likely to buy from you. That’s why Women’s Council of Entrepreneurs has created the Your Ideal Customer Worksheet - a tool to help you define your ideal customer and build a clear picture of who they are.
Women's Council of Entrepreneurs' user-friendly worksheet breaks down your social media content planning process into six clear steps, helping you create engaging, consistent content without wasting precious time.
By combining a clear step-by-step framework with the insights from your SWOT analysis, you can create an action plan that not only sets you up for success but also keeps you on track throughout the year.
WCE Small Business Resources 