Business Tips

How Marketing Efforts Lay the Foundation for Lead Generation

Without a strong marketing foundation, lead generation efforts will fall flat. In this blog, we’ll break down what lead generation is and how marketing efforts lay the groundwork for attracting and converting leads.

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Why You Need a Marketing Plan (and How Our Worksheet Can Help)

The 2025 Women's Council of Entrepreneurs' Full Marketing Plan Worksheet Bundle is a comprehensive tool for building a clear, strategic marketing plan. It guides small business owners through defining target audiences, analyzing competitors, crafting brand messaging, setting marketing goals, and choosing the right channels. With a focus on actionable steps and performance tracking, this bundle ensures teams stay organized, aligned, and effective throughout the year.

Business Tips

Marketing 101: How to Get Your Business Seen and Heard

Explore simple marketing strategies to distinguish your business in today's competitive market