Once you’ve mapped out your goals and gained a deep understanding of your business, the natural next step is identifying who you’re doing all of this for. Success isn’t just about what you offer - it’s about offering it to the right people.
Category: Business Tips
These are useful tips and tricks that will help you become a better and more efficient business owner.
Turning Your Opportunities Into Growth & Planning Ahead for Potential Threats
Women's Council of Entrepreneurs emphasizes the importance of opportunities and threats in a SWOT analysis for business growth. It provides strategies for identifying and leveraging opportunities aligned with business goals, while also preparing for potential threats. By connecting insights and creating actionable plans, businesses can progress with confidence and resilience.
Start 2026 Strong: Achievable New Year’s Resolutions for Your Small Business
Start the New Year with purpose and clarity. Now that you’ve defined your mission and vision, this article shows you how to turn that inner direction into intentional, strategic business resolutions for 2026.
Reflect, Refine, and Refocus: Using Customer Insights to Guide Your Next Goals
Small business owners can harness customer feedback as a key growth tool. By consistently gathering insights through surveys, social media, and conversations, companies can identify improvement opportunities. Analyzing feedback leads to actionable changes, fostering trust and loyalty. Prioritizing ongoing customer engagement ensures informed decision-making and supports strategic goals aligned with customer needs.
The Importance of Tracking Customer Retention and How to Calculate It (with Free Calculator!)
This blog keeps the focus on why tracking customer retention is crucial and how to calculate it, providing a clear guide for small business owners.
Mastering Customer Onboarding: Strategies and Tips for Success
In this blog, we will explore the steps, examples, overcoming challenges, and key metrics of customer onboarding, providing you with the knowledge and insights to effectively onboard your customers and set them and you up for long-term success.
Steady Wins the Sale: Why Consistency Builds Trust, Sales, and Loyal Customers
Consistency in marketing is essential for small business growth, surpassing the effectiveness of intense, one-time campaigns. By maintaining steady, authentic communication and follow-ups, entrepreneurs build trust and turn casual interactions into loyal customer relationships. This approach emphasizes sustained engagement over aggressive sales tactics, fostering genuine connections and enhancing sales success.
Authentic Sales Conversations: How to Sell Without Feeling “Salesy”
Small business owners often feel uneasy about selling, fearing they might come off as pushy. However, authentic sales focus on connection and helping customers solve their problems. By prioritizing genuine conversation over pressure tactics, entrepreneurs can create trusted relationships, encouraging clients to engage without feeling cornered or pressured.
5 Easy Steps to Turn Conversations into Clients
Katie Froehlich of White Oak Music Hall reminds us that most confirmed sales require 3–5 follow-ups - not once or twice, but a series of touchpoints that build trust, clarify needs, and demonstrate your expertise.
The Art of the Gentle Nudge: How to Follow Up Without Feeling Pushy
Many small business owners dread follow-up messages, fearing annoyance or rejection. However, follow-ups can be reframed as relationship-building opportunities. Using thoughtful, light language can ease discomfort, fostering connections without pressure. This approach emphasizes providing value and nurturing relationships over making immediate sales, leading to future collaborations and referrals.
WCE Small Business Resources 