What if the reason your wardrobe never quite feels “right” has less to do with the clothes and more to do with the colors you’re wearing? For many women, getting dressed can feel like a daily struggle of trial and error, even with a closet full of options. Laci Meyer, founder of IN COLOR by Laci, has built her work around helping women simplify that experience and reconnect with what naturally works for them. In this Inspiring Women of WCE spotlight, she shares what led her to start her business, what she loves most about her work, and the impact she’s making through color analysis.
What inspired you to start your business?
I was pregnant with my 4th baby and was feeling blah. I saw a reel for color analysis and was instantly hooked. I got my first analysis and saw how the colors I wore affected me. I was getting a slice of myself and identity back outside of “mom.” Color Analysis helped me rediscover the things that make me feel good and gave me the permission to pour into me again. I wanted to bring that same feeling to others who are pouring from empty cups or have lost themselves in the day to day, or just want direction to help see their natural beauty again.
What is the biggest problem you solve for your client?
At IN COLOR by Laci, I help you understand what truly works for you through personalized color analysis. No more guessing, no more buying things that don’t feel quite right– just a clear, effortless way to get dressed, a wardrobe that works together, and the confidence that comes from finally feeling like yourself in what you wear.
What’s one challenge you’ve overcome as a business owner?
I think my biggest challenge as a business owner has been to take the leap and have faith that my passion will reach others.
What do you love most about the work you do?
My favorite thing is that I get to help others see just how beautiful they are without an ounce of makeup. I get to help them see that they do not need more, and they are not the problem. It’s the impact of the colors surrounding us. We celebrate who they are, the way they were made.
How Laci Can Help You See Yourself in Color
If you’ve ever felt unsure about what truly works for you when it comes to getting dressed, Laci offers a personalized Color Analysis Session designed to take the guesswork out of your wardrobe. In this one-on-one experience, you’ll discover the colors that naturally enhance your features, simplify your style choices, and help you feel more confident every day.
As a special offer for the WCE community, you can book your session and receive 10% off an Individual Color Analysis Session using code WCE10!
Laci’s work is a beautiful reminder that confidence often begins with seeing ourselves more clearly – not changing who we are, but embracing what’s already there. Her passion for helping women feel confident, celebrated, and empowered aligns naturally with the mission of the Women’s Council of Entrepreneurs, where women are encouraged to grow, lead, and step fully into who they were created to be. Through IN COLOR by Laci, she’s helping women rediscover that confidence one color at a time.
You can also connect with Laci on Instagram or Facebook!
If you would like to share about your business with the Women’s Council of Entrepreneurs please contact us at connect@wearewce.com or go to www.wearewce.com
