For many small business owners, the idea of sending a follow-up message brings up feelings of dread. Common worries include: “What if I come across as annoying?” or “I am just going to bother them?” These concerns are often tied to fear of rejection or imposter syndrome, a phenomenon where capable professionals doubt their abilities and fear being “found out”.
But follow-up doesn’t have to feel like pestering. In fact, when reframed, it becomes an act of service. You’re not nagging, you’re reminding someone of the value you can bring, the resource you can share, or the opportunity to connect further. Research shows that persistence in outreach is often key to building lasting professional relationships.
One way to ease the discomfort is to use light, thoughtful language that takes the pressure off. Instead of trying to “close,” you can focus on small nudges that keep the relationship warm and open. For example:
- Share a resource: “I came across this article and thought of our conversation – thought it might be useful!”
- Just checking in: “I wanted to circle back to see if now is a better time for us to connect.”
- Add a personal note: “I hope your event last week went well, would love to hear how it went!”
These types of messages show genuine interest and care, while leaving plenty of space for the other person to respond in their own time.
It’s also worth remembering that not every follow-up is about making a sale! Sometimes, what comes from reaching out is just as (if not more) valuable in a different way. A follow-up might lead to:
- Referral Partner: Someone who may never hire you but could send ideal clients your way.
- Collaboration Partner: A peer who can co-create content, events, or offers.
- Aligned Contact: A connection who shares your values and strengthens your network.
- Future Client: Someone who isn’t ready now, but will remember your professionalism later.
When you think of following up as relationship-building instead of pressure, it becomes much easier to send that message. Your goal is to bring value to the person you are reaching out to – that isn’t annoying, it’s helpful! The bottom line, the “gentle nudge” is often what turns introductions into opportunities.
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