What to Say on LinkedIn: 20 Content + DM Prompts to Start Conversations That Convert with Free Download!

As we have said before LinkedIn isn’t just about creating a polished profile; it’s about using your voice to connect, inspire, and engage with the people who matter most to your business.

But knowing what to say, whether it’s in a post or a direct message, can feel overwhelming. You might wonder:

• How do I balance being professional and personal?
• What type of content gets the right people’s attention?
• How can I start conversations without feeling salesy?

The good news? You don’t need to reinvent the wheel every time you show up. With a few strategic prompts, you can post confidently, send thoughtful messages, and build real relationships that lead to opportunities.

The Women’s Council of Entrepreneurs has come up with 20 content and Conversation starts ideas to help you make connections on LinkedIn.

10 Content Prompts to Build Visibility and Credibility

Showing up consistently doesn’t mean posting daily — it means sharing value in ways that align with your expertise and audience needs.

Here are 10 prompts to help you create LinkedIn posts that engage your network:

1. Share a Tip:
   “If you’re [target audience], here’s a quick tip to make [specific task] easier…”
2. Celebrate a Client Win:
   “One of my favorite moments this week was helping [client’s type] achieve [result]…”
3. Behind-the-Scenes Insight:
   “Here’s a sneak peek at how I approach [process/task] in my business…”
4. Ask for Advice:
   “What’s your favorite tool for [specific task]? I’d love to hear what works for you!”
5. Share a Resource:
   “I recently discovered [tool/book/resource] that’s been a game-changer for [result]. Have you tried it?”
6. Debunk a Myth:
   “Many people believe [misconception], but here’s the reality…”
7. Highlight a Milestone:
   “This week marks [business milestone or achievement]. Reflecting on how far we’ve come!”
8. Pose a Thoughtful Question:
   “If you could improve one thing in your [industry/job role], what would it be?”
9. Repost with Your Take:
   Share an article or someone’s post, and add your perspective:
   “I loved [author’s] take on [topic]. Here’s what stood out to me…”
10. Personal + Professional Blend:
    “Building [skill/habit] in my personal life has had such a positive impact on my business. Have you tried something similar?”

10 DM Prompts to Start Genuine Conversations (Can be used in comments too)

Direct messages are where deeper connections happen — but only when they’re personal and authentic.

Here are 10 prompts to help you start meaningful conversations without feeling salesy:

1. Reintroduce Yourself:
   “Hi [Name], I noticed we’re connected here but haven’t had the chance to chat yet. I’d love to learn more about what you do!”
2. Compliment Their Content:
   “I really enjoyed your post about [topic]. Your perspective on [specific point] was so insightful!”
3. Ask About Their Work:
   “I saw that you’re in [industry/role]. What inspired you to get into this field?”
4. Follow Up After an Event:
   “It was great to see you at [event/webinar]! What was your biggest takeaway?”
5. React to Their Achievement:
   “Congrats on [recent milestone]! That’s such an exciting accomplishment.”
6. Offer Value:
   “I came across this [resource/article] and thought of you. It might be helpful for [specific goal]!”
7. Spark a Collaboration Idea:
   “I noticed we work with similar audiences. Have you ever thought about collaborating on [specific idea]?”
8. Ask for Insight:
   “I’m working on [project/topic] and would love to hear your thoughts. What’s your approach to [specific challenge]?”
9. Reconnect with an Old Contact:
   “Hi [Name], it’s been a while! How have things been going with [specific topic or industry]?”
10. Follow Up After a Like or Comment:
    “Thanks for engaging with my post about [topic]! What’s been your experience with [related topic]?”

Be Strategic About Engagement

Engagement goes beyond likes and comments; it’s about building relationships. Every post and interaction should move your audience closer to understanding your unique value.

Here are a few strategies to strengthen engagement:

• Reply to comments thoughtfully to continue the conversation.
• End your posts with a call-to-action, like “What’s your experience with this?” or “What’s your biggest challenge right now?”
• Engage with others’ content by adding meaningful comments that show your expertise and interest.

LinkedIn rewards activity, so the more you engage, the more visibility you’ll gain with your target audience.

With the right prompts and strategies, you can show up consistently and confidently without the stress of starting from scratch.

Need a quick-reference guide to simplify the process?

Download our Free LinkedIn Content & Conversation Starter Cheatsheet  with these 20+ prompts and actionable tips that make it easy to create posts and messages that convert.

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