Women’s Council of Entrepreneurs had the pleasure of interviewing the woman behind Georgia Joice Music & Tech, Georgia Joice! Continue reading to learn more about Georgia, her love for music, how her knowledge of technology was an essential part of growing her business, and her insightful tips for anyone wanting to start a business.
TELL US A LITTLE BIT ABOUT YOUR BUSINESS AND WHAT YOU DO:
My name is Georgia Joice
and I own Georgia Joice Music & Tech. We are a STEAM instruction business. Our main goal is to help teens & preteens open the door to self-expression, creativity, and confidence – one song (or robot) at a time.
We provide private & group online piano, voice, ukulele lessons, as well as homeschool choir, Spring Singers, and summer robotics camps.
I know there are a lot of instructors to choose from, but we offer almost 15 years of experience and an Emotional Intelligence certified instructor. We take pride in providing professional, fun, & organized instruction that is customized just for you.
Come have fun with us and open your door to more creativity and happiness.
HOW OR WHY DID YOU DECIDE TO START YOUR OWN BUSINESS?
I am a second-generation entrepreneur and sharing music was a natural progression.
WHY DID YOU CHOOSE THIS BUSINESS OR INDUSTRY?
Music is a highly rewarding and lifelong skill. When you open that door, you are sure to receive benefits that compound and become a gift that keeps on giving – not just to you, but to others. It is a part of my life that is amazing and I want the same for others.
DID YOU HAVE ANY MAJOR SETBACKS OR OBSTACLES GETTING STARTED?
When my children were little, I sometimes struggled with keeping a reliable babysitter. Eventually, I found a couple of amazing people that I’m still in regular contact with today.
WHAT DIFFERENTIATES YOUR BUSINESS FROM YOUR COMPETITION?
Our recitals & performances are almost ALL for audiences of SENIORs and people with special needs. We also do not have any group lessons that are larger than 6 people (except our homeschool choir). Every single rehearsal & lesson includes state-level theory instruction that is simple and fun.
WHAT ARE YOU MOST PROUD OF ABOUT YOUR BUSINESS?
I am incredibly proud of the smiles, joyful tears, and confidence that my students have put out into our communities – locally and abroad. We connect with each other and our audiences!
Also, we pivoted to online lessons in 2020 in just a few days without any hitches. In fact, it was so successful, that we are an ONLINE-only studio now in High Def 1080p video & super high-quality sound.
HOW HAS YOUR INDUSTRY CHANGED IN THE LAST YEAR AND HOW DO YOU SEE IT CHANGING IN THE FUTURE (OR WILL IT)?
With having a technical background, I can say the world of music instruction has changed from low-tech to very high-tech. Almost every teacher that survived 2020 quarantine had to be online. Sadly, many valuable, seasoned teachers took a big hit due to not being able to meet in person.
Students continue to use Apps for individual practice, but also their need to connect in class has increased as well. In-person ensembles, performances, etc. are still incredibly valuable and rewarding.
WHAT WOULD YOUR ADVICE BE TO OTHER WOMEN WHO WANT TO START THEIR OWN BUSINESS?
Make a plan. Research the profitability and the industry, then plan to reserve your personal time and female business connections. You do not need to work 24/7 to start your business and nor should you.
WHAT HAS BEEN YOUR BIGGEST SETBACK? WHAT DID YOU LEARN FROM IT?
I haven’t had a huge setback, but I would say time is my scarcity. I’ve learned to set my priorities for the day/week/month/quarter and be very aware of distractions. I’ve also learned to prioritize my needs & my family’s needs and to say no to things that do not align with that.
WHAT HAS BEEN THE BEST INVESTMENT YOU’VE MADE FOR YOUR BUSINESS?
Connecting with communities on social media and investing in technology.
WHAT IS YOUR FAVORITE “CHEAT’ OR TIP THAT HAS HELPED YOU BALANCE THE BUSY LIFE OF A BUSINESS OWNER?
Automating as much as possible!
WHERE DO YOU SEE YOUR BUSINESS IN 5 YEARS?
Because we have more demand than we can provide 1/1, I see many of our classes turning into online courses with online communities.
TO WHAT DO YOU ATTRIBUTE YOUR SUCCESS?
To whom – My parents. They were a constant example of how to properly run a business while maintaining our large family.
WHAT IS YOUR FAVORITE SMALL BUSINESS AND WHY DO YOU LOVE THEM?
Recently, I visited Ray’s Automotive on Louetta in Spring. The owner (of 50 years) was genuine, caring, funny, and knew his stuff. He also didn’t offer a higher cost service when I didn’t need it. Loved him and his son!
Georgia’s students have the space to communicate & understand their feelings, the flexibility to work on the music they love, while also incorporating music theory and multiple performance opportunities. To learn more about Georgia Joice Music & Tech please visit any of the following links to connect with Georgia today!