Craft the Perfect Elevator Pitch with Our Free Worksheet and Tips

Originally published June 4, 2021. Updated September 8, 2025

It is safe to say that most of us have been in a situation where we are asked to introduce ourselves and our mind goes completely blank and we can barely even remember our own name! It is even more difficult when you are asked to produce a quick summary of your business at a networking event! We could talk about our businesses ALL DAY if you wanted us to, but to sum up what we do 24/7 in a 30 second “pitch” in front of all these people?! Yikes!

The hardest part of creating the introduction to your business or your “elevator pitch” is that you need to make sure you hit all the important aspects of your business. We have heard a lot of elevator pitches and while they are all good, some fall short when describing what the person actually does. We leave wondering “what exactly does she do again”? 

Sometimes you only have a minute or less to make a good impression, so you want to make sure you are clear and concise. You want to have them know you as a person, but more importantly what your business is and who you help.

When creating an elevator pitch, there are a few important tips to keep in mind.

1. Know Your Target Market. You need to have a clear understanding of who your ideal customer is and what they need and want from your business. 
2. Know the Problem your Business Solves. Express how your product or service addresses a need or pain point that your customers have. Knowing the problem your business solves is critical to ensure that your pitch resonates with your audience.
3. Explain Your Business is Simple Terms. Avoid using jargon or technical language that may confuse or overwhelm your audience. It can be helpful to think about explaining your business as if you were talking to a small child, simplifying your language and avoiding complex concepts.
4. Know Your Competition and How You Differentiate From Them. Understanding what sets your business apart from others in your industry is key to crafting a compelling elevator pitch that will capture the attention of potential customers or investors. 

These tips are simple enough, but here at WCE we are always trying to make things easier for entrepreneurs. So, we created a FREE worksheet that will help you create your elevator pitch! This download includes a printable and digital version of the worksheet.

The worksheet is divided into two parts. The first part comprises of a set of questions that will assist you in identifying your target market, your business’s purpose, and what distinguishes you from the competition. These questions will not only help you create an enticing “elevator pitch,” but they will also serve as the foundation for a great website and social media summary!

The second part of the worksheet works similar to a mad libs and is there to help anyone really struggling with stringing all of these ideas and statements together. While you can use the text we provided word for word, we do suggest you put your own spin on it so that the people you are networking with get an understanding of who YOU are as well. 

Once you have your pitch written out ~ practice it OUT LOUD until it becomes natural when you say it. Try to tweak the wording to what naturally comes to you! Remember be YOU. Practicing will help relieve the anxiety built around being put on the spot when asked to introduce yourself and your business. The more you say this “pitch” the more it will naturally flow and it won’t seem like a pitch anymore

So, we know that the “elevator pitch” is important because it helps people really understand who needs your business and what your business does, but we can’t forget the importance of building relationships at a networking event. Using this worksheet and organizing your introduction will really open the doors to you being able to be yourself at the events. Being prepared always makes us feel more relaxed going into what can feel like an uncomfortable setting. 

With all that said, now is the time for you to get the worksheet! Click the button below or the image for the FREE download of WCE’s Create Your Elevator Pitch Worksheet. 

As always hope that this helps! You can browse our other Articles for more free downloads, helpful tips, and entrepreneurial resources. To make it easier for yourself you can become a member of WCE for free and have instant access to all of our downloads and resources. You can join by clicking the button below:

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