Your SWOT Analysis and Action Plan: How To Improve your Business

As a small business owner, it’s important to always be looking for ways to improve your business. One way to do this is by conducting a SWOT analysis.

A SWOT analysis is a tool that helps you identify your business’s strengths, weaknesses, opportunities and threats. By understanding these four areas, you can make a plan of action to improve your business. Knowing the strengths, weaknesses, opportunities, and threats faced by your business you can then make better informed decisions about where to focus your resources and energies in order to achieve your business goals.

A SWOT analysis can be conducted for a variety of purposes, including:

  • To assess the feasibility of a new business ideas/avenues
  • To evaluate the potential of a new product or service
  • To formulate a marketing or business development strategy
  • To create and new organizational strategy

In each case, a SWOT analysis can help you to identify the key factors that will impact your business success. Therefore, it is a valuable tool for any business owner.

Let’s breakdown exactly what SWOT means.

First, let’s take a look at:


These are the positive aspects of your business that give you an advantage over your competitors. For example, maybe you have a great location, or offer a unique product or service. Once you’ve identified your strengths, it’s important to make sure you’re utilizing them to their full potential.


Every business has weaknesses, and as a small business owner, you will need to identify your weaknesses and work to improve them. For example, you may have a limited budget, or you may not have a well-established brand. You may also have a small team, or you may not have a lot of experience in your industry. These are just a few of the weaknesses that you may have as a small business owner.


There are always opportunities available for businesses, and as a small business owner, you will need to identify the opportunities that are available to you. For example, you may have the opportunity to enter a new market or collaborate with another business owner. You may be able to offer a new product or service or to expand your business. You may found an opportunity to improve your marketing strategy.

Finally, let’s look at


These are external factors that could negatively impact your business. For example, maybe there’s a new competitor in your industry who is taking away business by undercutting prices. Or, maybe there’s a new regulation that will impact your business. You may also find that your niche is being oversaturated with competitors or it could even be negative press or a review that you recently received. Think of anything that may be threat to your business.

Again, by familiarizing yourself with your business’s SWOT, you’ll gain insights into the greater picture and be able to make more informed decisions that will lead to greater success.

If you are familiar with Women’s Council of Entrepreneurs then you know we love our free printables and downloads that help you become a more efficient business owner. Well, it shouldn’t come as a surprise that we made a FREE SWOT analysis worksheet for you. This is a simple worksheet that gives you space to list your strengths, weaknesses, opportunities and threats. But, we didn’t stop there. We also included a FREE SWOT Analysis Action Plan Worksheet as well! What is that you may ask?

We love the idea of the SWOT analysis, but we know that the only real way to achieve goals or make changes in our businesses is to MAKE A PLAN. So, after you have completed your SWOT analysis, it is time to turn those items into action items. This will help you take advantage of your strengths, improve your weaknesses, and avoid, pivot away from, or fix current and/or potential threats. 

You can download WCE’s Free SWOT Analysis & Action Plan Bundle by click the button or image below.

SWOT analysis is a powerful tool for helping you identify the strengths and weaknesses of your business, as well as the opportunities and threats that you face. By understanding the unique combination of factors that make up your business, you can develop strategies that capitalize on your strengths and minimize your weaknesses. By being aware of the opportunities and threats that exist in your industry, you can make decisions that help you take advantage of positive market conditions and avoid or mitigate the negative effects of unfavorable ones. We hope this helps you make the small changes you need to in your business so that you see more growth and profit!

For more tips and free downloads please browse through our other Articles.

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